A.W.A is an inspiring launchpad for women to explore, learn, and thrive in the audiovisual industry.
From discovering AI and new tech, to first-time cinema experiences, writing residencies with pros, mentoring, and hands-on training on real film sets — A.W.A helps women break barriers and boldly step into creative careers.
Dare to create. Dare to lead. Dare with A.W.A.
Missions and values
At A.W.A, our mission is to empower women to thrive in content creation careers.
We break down the social, cultural, and economic barriers that often limit women's access to the creative industries by providing high-quality, accessible training.
In a world shaped by rapid technological change — especially the rise of artificial intelligence — we believe women must not just participate, but lead. The cultural and creative industries (CCIs) are booming, and A.W.A is here to ensure women are at the forefront of this transformation.
A.W.A is future-focused and deeply believes that women will be at the forefront of the industry’s evolution — shaping narratives across the continent and driving economic growth.
By telling bold, diverse stories and taking their place in all areas of production, women are not just contributing to the audiovisual sector — they are redefining it.
Beyond traditional film roles, our training program opens the door to a wide range of exciting careers — from digital marketing and project management to content production and more.
We equip women with the skills to thrive across the entire creative ecosystem, where storytelling meets innovation.
Empowering women also means creating space for shared experiences and self-expression within a supportive community.
At the heart of our approach is the belief that storytelling and creativity have the power to transform the world.
We champion inclusion, collaboration, and creative autonomy — because when women create together, they inspire change that goes far beyond the screen.
A.W.A is committed to building a more equitable film industry — one where every woman not only has a seat at the table, but also the power to shape the future of African audiovisual storytelling.
We believe women’s voices are essential to driving innovation, inclusion, and lasting impact in the creative space.
Where Vision Becomes Reality
Africa is rich with untold stories — powerful, universal narratives ready to inspire the world and ignite the next generation.
"The time is now to unite and build a sustainable creative industry — one where African creators, especially women, rise as leaders on the global stage."
Pamela Bamby Diop
